Study the competition – that seems like a common sense rule when it comes to marketing a business, no matter the size. Yet it is always amazing to discover where the giants ignore the basic rules.
Consider the auto industry. I grew up in a prosperous Detroit back when General Motors was the greatest corporation in [...]
Posts in the "Business" Category
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The flood of bad news on economic instability around the world is generating constant fear for business owners trying to plan for future growth. Yet if you look at history, many great enterprises and products were launched and thrived in bad economic times. Ocean Spray Cranberry Juice was one of many successful companies launched during [...]
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Designer Sandra Boynton said in a recent interview on CBS Sunday Morning (http://bit.ly/c2jQTW) that she never doubted her funny, cartoon animals would make bestselling greeting cards. One of those lucky souls with a happy childhood who drew a lifetime of strength and self-belief from it, she not only started making a living right out of [...]
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I was running in my Brooklyn neighborhood last weekend when I came to a halt at the soccer fields just south of Prospect Park in the Parade Grounds. I often run past this area and marvel at the intensity of the young kids racing around in the grass. This time I stopped and eventually took [...]
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The best business networking should be a form of branding, a way to express your values and your authentic self. I learned about the effectiveness of combining personal passions and business in California and I affectionately call my education “the Hoppin John Agenda,” after the warm, southern New Year’s tradition that is such an antithesis [...]
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