The best business networking should be a form of branding, a way to express your values and your authentic self. I learned about the effectiveness of combining personal passions and business in California and I affectionately call my education “the Hoppin John Agenda,” after the warm, southern New Year’s tradition that is such an antithesis [...]
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Toyota’s current crisis over accidents caused by unintended acceleration has dominated the headlines recently. The on-going damage control exemplifies the complexities of branding. Toyota had developed a brand that signified quality and that helped it to dominate the North American car market, as American manufacturers stumbled badly for years with recalls. Yet in its scramble [...]
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I ended 2009 at a Concert for Peace at the Cathedral Church of St. John the Divine in New York, joining a packed congregation in lighting candles and singing “This Little Light of Mine.” It has inspired me every day since!
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The song is a gospel spiritual attributed to Harry Dixon Loes that became a rallying [...] -
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Networking has always been an important career skill for professionals, but never has it been so vital for survival. And I’m beginning to realize how lucky I was to go through two bad economies in California before this economic tsunami hit.
Why? I learned in California that consulting and entrepreneurism was a great option in a [...]
